client : Si Jin Steakhouse
Si Jin is a Korean-Japanese steakhouse that is based in Petitenget, Bali. Tucked away inside the restaurant is a bar that serves some exquisite cocktails.
For this development, I dive deep into Si Jin’s core values and experience that talks about the Korean & Japanese culture and folklore, hence the menu features some cultural reference to it. This menu is meant to be an experiential menu that tells the story about how the customer could stumble into the ‘enchanted’ forest where the spirits live and ready to serve them with the specially crafted cocktails that is visualised through the illustration by Detu.
Creative direction by Ignatio Rivaldo
Illustration by Detu Wisesa
Photos by Maria Diva