Ceng Li!
2019
Restaurant Branding
client : Ceng Li!
Ceng Li! is a fast food restaurant from Jakarta serving Chinese-cuisine inspired ricebowl. They value the ‘Three Principles of Cengli, Cuan, Cincai’ upon their service, giving the customer a fairness in delicacy experience. The visual is inspired of the three principles and the cross-breed elements between Indonesian and Chinese culture.
![](https://freight.cargo.site/t/original/i/e54226e1f1de64a82789cfa637c5b7df951b863894f0f9a7884c31c68c12d77e/Cengli-1.jpg)
![](https://freight.cargo.site/t/original/i/4cc2c27ca1443237e31bc9740dc5032b1a3fd59cf0b05a5846a3a386a6a799a8/Cengli-2.jpg)
![](https://freight.cargo.site/t/original/i/45dfc183a263ab5d436149c0dabbd8fcda4425081dc91926f89706fd681fc3df/Cengli-3.jpg)
![](https://freight.cargo.site/t/original/i/6d1e01a68830626df4f50d26b384091f03c5bf794513f28d81847d42db99b5fc/Cengli-4.jpg)
![](https://freight.cargo.site/t/original/i/8c0d7391d387f5733544347da9a0be52108948cae5b8da8c56643d50afdd6038/Cengli-5.jpg)
![](https://freight.cargo.site/t/original/i/5041c6ea8a0e3e7cf58b341e41cd033e57ad9e81d1c0b12f9b4bb46b62dde077/Cengli-6.jpg)